Marketing

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Course Description: A new product or service may improve lives, but only if people use it. How do you market to customers who are risk-averse, resource-constrained, and extremely price-sensitive? This is a question we see many social enterprises struggle with, including our own investees. In this course, you’ll learn a different kind of marketing framework that will help you understand your customers and increase adoption of new innovations. You’ll gain valuable insights, derived from
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Storytelling and Story development

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Course Description: Storytelling for Change is a 6 module course that will teach you storytelling techniques for how to be a better public speaker and connect with your audience whether you’re in a meeting with one person or in a presentation to hundreds of people. Acumen and The Ariel Group have created a hands-on course to help you develop your skills as a storyteller. Whether you work in an office,
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Marketing

knowmast No Tags off

Course Description: A new product or service may improve lives, but only if people use it. How do you market to customers who are risk-averse, resource-constrained, and extremely price-sensitive? This is a question we see many social enterprises struggle with, including our own investees. In this course, you’ll learn a different kind of marketing framework that will help you understand your customers and increase adoption of new innovations. You’ll gain
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